Overview
A launch campaign for Studio Noor, a sleek and luxurious jewelry brand drawing inspiration from the beauty of nature.
This campaign includes a landing page, billboard, and Instagram stories to establish the brand’s identity and engage its target audience.
Goals
To design and execute a cohesive brand campaign that positions Studio Noor as an approachable yet premium jewelry brand.
Deliverables:
1 fully designed landing page
1 billboard
3 Instagram stories promoting Studio Noor
Moodboard
Design Tools:
Ilustrator
Photoshop
Figma
Target Audience
Young Professional
Name: Amara Miller
Age: 32
Occupation: Marketing Consultant
Income: $70,000/year
Lifestyle: Modern, values experiences and aesthetics, often shops online.
Jewelry Preferences: Minimalist, versatile pieces that transition from work to social events.
Pain Points: Struggles to find affordable luxury that aligns with her sustainable values.
The Sophisticated Collector
Name: Maya Sanders
Age: 55
Occupation: Entrepreneur
Income: $150,000/year
Lifestyle: Well-traveled, enjoys curated collections and bespoke designs.
Jewelry Preferences: Nature-inspired, timeless pieces that add elegance to her wardrobe.
Pain Points: Often finds designs that lack uniqueness or feel too trendy.
Horizontal Logo
Vertical Logo
Landing Page
Instagram Stories
Billboard
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